Create a new board and start searching for related images to pin. Unsplash and pixels are also great free stock image websites. Pinterest is my number one go-to when looking for images and inspiration for mood boards. START COLLECTING IMAGES FOR YOUR MOOD BOARD A great way to get going is to think of words that you’d like your ideal customer to use to describe your brand or products. I’ve also prepared a free mood board template and brief for you to download at the end of the post!īefore getting stuck into researching visuals, it’s important to define 3 - 5 keywords that describe the look or vibe you’d like to achieve for your brand. This can be used for Brand direction photo shoots and other creative projects. Mood boards are great when shared with designers to reference when working together so you're on the same page. In this post, I’ll take you through the process of how to build a mood board that you can use to set your brand aesthetic and visual direction. They’re also known as style scapes, Vision Boards, and Inspiration Boards. Use it as a guide for creating marketing materials and ensure that all materials are consistent with the brand's visual identity.A mood board is a very important part of the brand process - this will set the vibe and tone for your brand. To use your mood board effectively, share it with all stakeholders involved in your branding and marketing efforts. For example, if you launch a new product or rebrand your company, you may need to update your mood board to reflect these changes. Your mood board should be updated whenever there are changes to your brand's visual identity or messaging. Arrange these elements on a board or canvas to create a cohesive visual representation of your brand. To create a mood board, start by collecting images, colors, and other visual elements that reflect your brand's personality and messaging. Mood boards can be created by anyone involved in the branding or marketing process, including designers, marketers, and business owners. Enjoy!įrequently Asked Questions About Mood Boards Who should create a mood board? You can print, create a slideshow, download as a PDF, and more. Product Design: Mood boards can inspire product design and help companies create products that are aligned with their brand's personality and messaging.Website Design: Mood boards can be used to inform website design, ensuring that the site's aesthetics are consistent with the brand's overall visual identity.Marketing Campaigns: Mood boards can inspire creative thinking and provide a visual guide for marketing campaigns, ensuring that all materials are on-brand and aligned with the company's vision.Brand Development: Mood boards can help companies develop their brand identity and create a consistent look and feel across all marketing materials. Mood: A general feeling or emotion that the brand wants to evoke in its target audience, such as luxury, warmth, or playfulness.Ĭorporate mood boards can be used in a variety of ways, including:.Textures: Patterns, textures, and other visual elements that add depth and dimension to the brand's visual identity.
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